Incredibly dumb benchmark. I am surprised you cannot see through this marketing ploy.

Productivity benchmark doesn't use any Apple software. Chrome and Office 365 even if they run native on M1 will still be more optimised for Windows. It is Google, Microsoft in-house dev. Yet still the best they can come up with is just PDF export & Excel performance being better on Intel. I presume everything else wasn't so marketable. Also compare Chrome performance on M1 to Safari on M1.

Content creation - again no Apple software like FCPX. Just Adobe muck and Windows benchmarking software. Premiere Pro native on M1 isn't even out of beta.

Gaming performance - what settings? What res? All missing! Highly selective and yet they could only find 2 games where Iris was better anyway. No surprise they can find some Windows games that don't yet run on M1. Must have been a big challenge for the Intel marketing team there.

Intel running scared.

Experience - Microsoft Office runs like a dog on a Mac compared to the native Apple spreadsheets, Numbers, Pages, etc. I don't think Microsoft has had the time or willpower to fully optimise a brand new M1 version. It'll always run better on x86 architecture. It doesn't make use of the custom cores or specialised silicon in M1. It is legacy software for legacy architecture.

Intel have just cherry picked some numbers and even then come up lacking. If we look at a broader range of apps including ones by experienced Mac OS devs rather than Microsoft, we will see a better suite of benchmark numbers. M1 is about vertical integration. Safari is supreme on my Macbook Air M1. I can have 50 tabs open on an 8GB machine and it barely blinks. Chrome meanwhile is an incredible RAM hog with multiple tabs.

Yes I am sure equally bad marketing exists on Apple side.

Obvious 'common logic' never trust benchmarks in adverts. No matter who from :)

And I forgot to add, intel has the best compilers for its cpu. I don't know what apple has invested in its own compilers. All that the comparison benchmarks show, is the os vendor writing it's own apps in its kernel space and hand optimized for its simd, and comparison with a user built app running on intel CPU

@AndrewReid_EOSHD

Apple certainly made good processor, but it is also simple fact that it controlled all sources of performance information during initial loud reviews. They asked to use certain benchmarks, certain apps and controlled even main usage scenery used by bloggers who do photo and video specific coverage. They all will lie you what it was not such, but it bad unfortunate thing. And it becomes much worse each month across other companies and products.

@AndrewReid_EOSHD

Apple use some dirty tricks, for example this part of CPU is secret one - AMX: Apple Matrix coprocessor

https://gist.github.com/dougallj/7a75a3be1ec69ca550e7c36dc75e0d6f

It is used by Apple provided libraries and routines (hence the reversed info). Used heavily in image processing and some other areas directly affecting performance benchmarks and where Apple never want you to know that cores are actually much more weak.

Other rumors are that Apple additionally use parts of GPU (but all this is internal CPU and BIOS logic), if energy budget allows, for some calculations to make you think that also cores are so good.

I'm using it as a full desktop replacement as far as video editing and everyday use.

Using such thing as desktop replacement is bad for your health, hands, spine, neck and eyes.

It is horrible logic of latest years where people forgot about ergonomics and started to repeat marketers points (as Apple notebook margins is astonishingly high compared to any real DIY desktop machine).

External display support is a total mess. USB C to DP didn't work. In attempting to fix this in 11.2, they broke HDMI!

Apple M1 machines have video issue where they do not allow proper RGB output on HDMI as I remember, you can see main M1 topic, it was cited my monitor manufacturers. It is hardware design thing, can't be fixed.

I am watching media using special tools and I see how coordinated is response to Intel benchmarks. Same coordination had been present during M1 launch. All 100% of leading tech related and general sites act now as one coordinated fist.

This is very dangerous and can lead to extremely bad consequences, especially regarding present MacOS users who will be turned into totally closed ecosystem slaves with main CPU+GPU being secretive and having totally undocumented parts that can store your data.